trend book

Macro: Consumer Profiles - Book Two

Macro: Consumer Profiles is an in-depth exploration of the five key consumer groups to watch for 2025 and beyond. Each section reveals the key behaviours and preferences of consumers, from the questions driving their decision-making to their lifestyle priorities. We look at the key brands, stores, campaigns and institutions that are engaging each group, with insights on key growth markets and strategies to meet their needs.

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